Mastering Personal Brand
Knowing who you are, and how you are perceived is important, especially in the business world. Everyone has a personal leadership brand - whether you're actively managing it or not. In this workshop, participants craft and articulate a brand statement to create a lasting impression.
- An understanding of the five components of personal branding
- Identification of values and skills and the impact on brand
- An ability to articulate your USP: Unique Selling Point
- Action steps to refine or redefine your personal brand "
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